1001
Optical
Print x Digital
Marketing collaterals
Company Profile
1001 Optical is a leading Australian eyewear specialist with about 20 stores across Australia (Sydney and Melbourne).
My Role
Based on these monthly campaign plans, I was responsible for all the design and promotional collateral, including print, simple animation, web banner, direct mail, social media images, survey forms, vinyl banner and more.
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More, I've collaborated with managers and marketing team to execute killer campaigns and product launches.
Project
Scope
1001 Optical has been established in the 1990s and expanded to over 20 stores across in Sydney and Melbourne now. Followed the trends in retailing, 1001 opticals has now focused on both online and offline sales.
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The goals of designing these marketing collaterals are to promote in both stores and online sales. Moreover, we tried to provide some useful vision information users may need to know.
marketing collaterals
Some highlighted designs are shown below.
Print Ads (magazine advertisment)
Web banner & eDM
Social media image
Vinyl banner
